See the economics.
Before you scale.
Revenue is not profit. Explore how lead cost, close rate, job value, and gross margin affect an illustrative scenario.
Know your numbers.
Then build
your pipeline.
Explore a scenario using your own costs and margins.
Illustrative calculator.
Not a performance guarantee or a quote.
gross profit$15,750
Estimated 15 won jobs · $45,000 revenue. Contribution excludes other overhead and taxes. All amounts in USD.
Clarity before scale.
Useful ideas for leads,
your crew and your territory.
6 guides
How to evaluate lead quality before increasing spend
A contractor's guide to defining a useful inquiry and tracking what happens after delivery.
Read the guideFIELD NOTESCompare lead cost with job profit, not just revenue
Use your close rate, job economics, and completed outcomes to assess a lead channel.
Read the guideFIELD NOTESExclusive vs. shared contractor leads: what to compare
Ask better questions about lead distribution, qualification, homeowner intent, and the economics of jobs won.
Read the guideFIELD NOTESPay-per-lead vs. monthly marketing: compare the work behind the bill
Compare billing units, deliverables, ownership, attribution, and contractor capacity before choosing a marketing arrangement.
Read the guideFIELD NOTESBuild a clear process for responding to homeowner leads
Plan a responsible intake workflow with clear ownership, appropriate contact permission, useful questions, and measurable outcomes.
Read the guideFIELD NOTESPlan a contractor service area your crew can actually support
Define coverage by travel, project fit, crew capacity, and clear location rules instead of drawing the widest possible map.
Read the guide